Agenda Setting Theory
Agenda setting theory (Maxwell McCombs and Donald L. Shaw) The influence of media affects the presentation of the reports and issues made in the news that affects the public mind. The news reports make...
View ArticleNormative Theory – Four Theories of the Press
Introduction: Normative theories were first proposed by Fred Siebert, Theodore Peterson and Wilbur Schramm in their book called “Four Theories of the Press”. At first the word “Normative Theory” was...
View ArticleAuthoritarian Theory
Authoritarian theory describe that all forms of communications are under the control of the governing elite or authorities or influential bureaucrats. Authoritarians are necessary to control the media...
View ArticleLibertarian Theory
Introduction: The Libertarian theory is one of the “Normative theories of press”. The theory which is originally came from libertarian thoughts from 16th century in Europe. The libertarian theorists...
View ArticleSocial Responsibility Theory
Introduction: In mid 20th century most of the developing countries and third world nations have used this social responsibility theory of press which is associated with “the Commission of the Freedom...
View ArticleSoviet Media Theory
Introduction: After the 1917th revolution, the Soviet Union was restructured with new political system based on the Marxist-Leninist principles. The newly formed communist party by Lenin shows much...
View ArticlePropaganda Model
Introduction The Propaganda model of media control was introduced by Edward. S. Herman and Noam Chomsky in their book ‘Manufacturing Consent – The Political Economy of the Mass Media’. This theory...
View ArticleMedia Malaise Theory
Introduction This theory was postulated in the year 1976 by Robinson though later many more aspects were added by the other theorists. Most of the research in this theory was conducted in the United...
View ArticleSocial Darwinism
Concept of Social Darwinism? Social Darwinism is referred to the group of theories which propagate the notion that society exists and survives on the same line as biological natural selection and...
View ArticleDemocratic Peace Theory
Introduction Democratic peace theory is a theory which proposes that democracies are less likely to engage in war and conflict with other democracies. The low probability of war leads to a structure...
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